German companies currently face various challenges in Europe. They must not only navigate political and economic challenges but also withstand high pressure for digitization. To optimize its internal processes in the long term, Sport-Thieme has now migrated its service management system to the cloud. Through a sporty cloud migration – from concept to implementation – the company has demonstrated that such forward-looking digital optimizations can be implemented quickly and securely. Sport-Thieme has a seasoned partner alongside for digitizing IT processes in the cloud, ensuring a consistently high pace throughout the entire process.
Almost everyone has had a point of contact with their products in the truest sense of the word. Whether sliding on the mat in the school gymnasium or sitting on the classic wooden bench: Sport-Thieme is Europe's largest distributor of sports equipment for institutional sports, supplying Germany's schools, clubs, police, military, and many other institutions. When Karl-Heinz Thieme founded the one-man company Sport-Thieme in the attic of his house in Grasleben in 1949, he probably never expected it to become such a success story.
The traditional company now lists over 19,000 sports articles from more than 70 sports in its portfolio. With 428 employees, it ensures smooth processes – from product development and in-house manufacturing to logistics. In addition, Sport-Thieme operates several branches for on-site consultation in cities like Hamburg, Berlin, Düsseldorf, and Leipzig, distributing its products throughout Europe through various local dealers and partners.
Given the high pace of various tasks in product development, logistics, and other services, effective communication and reliable teamwork are essential. This is made possible by the use of software solutions that are perfectly tailored to the company's processes. Such solutions can simplify daily work and efficiently map processes. Sport-Thieme had been working on the implementation of such software solutions early on, choosing Atlassian's service management solution for this purpose.
The success story of Sport-Thieme began in 1949 as a one-man show on a small attic: upset about the long delivery time for ordered sports equipment, the carpenter Karl-Heinz Thieme started bringing his product ideas to life, probably never expecting that it would evolve into a family business with more than 400 employees. Today, the warehouse alone is 500 times larger than the attic where it all started.
Thanks to the consistent exploration of new business fields and a customer-focused product offering, Sport-Thieme has evolved into a globally operating company and Germany's largest mail-order retailer for institutional sports since its foundation.
In 2014, together with his wife, Katharina Thieme-Hohe, Maximilian Hohe took over the management from his father-in-law, Dr. Hans-Rudolf Thieme. He takes pride in leading the family business in its third generation, tackling all the responsibilities that come with it.
Industry: Sporting goods distribution
Location: Grasleben, Germany